Edge One Media
Edge One Media · Marketing for Law Firms
Law Firm Marketing Plans · 2026

Marketing that gives
your law firm a refreshing
edge.

Three pragmatic plans — Foundation, Growth, and Authority — built around what law firms actually need: visible search results, a credible reputation, and a steady pipeline of qualified case inquiries.

See the Plans
6 / 12 / 18
execution hours
1
monthly strategy meeting
100%
in-house team
The Edge One Media team in their studio.
A team. Not a queue.
Family Law●Estate Planning●Civil Litigation●Personal Injury●Business Law●Criminal Defense●Immigration●Real Estate Law●Family Law●Estate Planning●Civil Litigation●Personal Injury●Business Law●Criminal Defense●Immigration●Real Estate Law●
Built for your firm's chapter

Not every firm needs the same plan.
Pick yours.

Our three plans aren't tiers of "more is better" — they're built for distinct chapters of a law firm's growth. Whether you're tightening your foundation, actively pursuing growth, or scaling authority in a competitive market, there is a plan that fits the work in front of you.

01

Stabilize

Establish a credible online presence and stop losing inquiries to friction.

02

Grow

Add active lead generation across SEO, ads, social, and reviews.

03

Lead

Operate a predictable, reputation-backed case acquisition system.

Your 2026 Marketing Plan

Three plans. One philosophy:
do the work that compounds.

Plan 016 Execution Hours

Foundation & Visibility

Steady credibility, intentional growth.

Purpose

Build and maintain a credible, trustworthy online presence while steadily improving clarity, visibility, and lead readiness.

What's inside

  • Strategy & Accountability. Monthly review of website, SEO, and visibility performance.
  • Execution & Optimization. On-page SEO improvements and local SEO support.
  • Reputation & Reviews. Branded review request system tied to intake outcomes.
  • Reporting & Guidance. Monthly performance snapshot, plain-English.

Best for

  • Firms establishing or stabilizing their online reputation
  • Firms focused on consistency over scale
See full plan
Most chosen by growing firms
Plan 0212 Execution Hours

Growth & Lead Momentum

Foundation & Visibility, plus active lead generation.

Purpose

Increase qualified case inquiries while actively strengthening visibility, trust, and reputation across channels.

What's inside

  • Strategy & Accountability. Monthly review across website, SEO, ads, social, and reputation.
  • Execution & Optimization. On-page SEO, monthly blog post, practice-area updates.
  • Paid Lead Generation. Paid search or social ad management.
  • Social Media Management. 2–3 posts per week, educational and credibility-building.

Best for

  • Firms actively seeking consistent inbound leads
  • Firms competing in local search results
See full plan
Plan 0318 Execution Hours

Authority & Case Acquisition

Growth & Lead Momentum, plus a full-funnel acquisition system.

Purpose

Position your firm as a trusted local authority while operating a predictable, reputation-backed case acquisition system.

What's inside

  • Strategic Oversight & Planning. High-level review of SEO, ads, social, and reputation trends.
  • SEO & Authority Building. Advanced on-page SEO and content strategy.
  • Paid Acquisition & Optimization. Multi-campaign ad management — search, display, remarketing.
  • Advanced Social Media. 3–5 posts per week with thought-leadership content.

Best for

  • Firms already getting cases who want more consistent, higher-quality inquiries
  • Firms in competitive legal markets where trust and reputation matter
See full plan

Foundation plan from $1,750/month · Ad spend separate when applicable

Inside each plan

Open the plan,
see the work.

We document every plan the same way we present them in your monthly strategy meetings — with purpose, pillars, and the kinds of firms each plan fits best. No mystery boxes, no recycled decks.

FOUNDATION & VISIBILITY

Purpose

Build and maintain a credible, trustworthy online presence while steadily improving clarity, visibility, and lead readiness.

Execution per month

6 Execution Hours

Plus your monthly strategy meeting and reporting cadence.

Who this is best for

  • Firms establishing or stabilizing their online reputation
  • Firms focused on consistency over scale
  • Firms preparing for future growth

What we do each month

01

Strategy & Accountability

  • Monthly review of website, SEO, and visibility performance
  • Priority improvements identified for the month
  • Marketing actions aligned with current firm goals
02

Execution & Optimization

  • On-page SEO improvements and local SEO support
  • Monthly blog post or practice-area content update
  • CTA, form, and messaging refinements to reduce friction
03

Reputation & Reviews

  • Branded review request system tied to intake outcomes
  • Automated follow-ups to encourage Google reviews
  • Quarterly review performance summary and guidance
04

Reporting & Guidance

  • Monthly performance snapshot, plain-English
  • Clear explanation of progress and next focus areas
  • Advisory support between meetings as needed
See FAQ
In their words

Long relationships.
Real results.

Three firms, in their own words, on what working with Edge One Media has actually felt like — measured in years, not months.

We came to Edge One Media after working with Scorpion, and we've now been with Nicholas and his team for over 15 years, which probably tells you everything you need to know.

Heidi Gross

Millard & Bragg P.C.

Working with Edge One Media was a game changer for our firm. Nicholas and his team completely elevated our website, logo, and overall branding in a way that finally matched the level of professionalism and service we strive to provide at Gary Law Group.

Matt Johnson

The Gary Law Group

Working with Edge One Media has been a huge win for our firm. Nicholas and his team helped completely transform our online presence and build a marketing strategy that actually delivers results for Hartpence Law.

Danny Hartpence

Hartpence Law

Quotes shared with permission · Edited only for length

Why every plan works

Four pillars under
every marketing plan.

The same disciplined cadence sits under Foundation, Growth, and Authority. What changes is depth, channels, and execution hours — never the level of care.

01

Strategy & Accountability

A real meeting every month — agenda, owner, decisions captured. No silent retainers.

02

Execution

Hours shown up front. SEO, content, ads, social, and security — actually done.

03

Reputation & Reviews

Branded review systems tied to intake outcomes, with response guidance built in.

04

Reporting

A monthly snapshot that explains what changed, what worked, and what's next.

Granny Smith apple splashing into water — Edge One Media's signature visual.Strategy session flat lay with notebook, laptop, and a green apple.
Rooted in creativity. Refreshingly different.

We won't chase you for a yes.

Edge One Media exists to make marketing feel honest, useful, and a little bit fun. We bring creativity, transparency, and steady execution to firms that would rather build a reputation than rent attention.

Confident, not arrogant

We share what we know and stay open to what we don't.

Approachable, not casual

Friendly, but always organized and accountable.

Creative, not quirky

Original ideas grounded in your firm's reality.

Transparent, not blunt

Honest reporting, delivered with care.

Need more answers?

Common
questions.

Don't see yours? Bring it to your discovery call — we'd rather give you a real answer than a polished one.

We work with a focused roster of professional service firms, with deep experience in legal marketing — including SEO, paid acquisition, social, and reputation systems built specifically for law practices. We bring law-firm playbooks; we still tailor every plan to your practice areas and market.

Give your brand a refreshing edge.

Book a 30-minute discovery call. We'll listen first, then walk you through which plan fits — Foundation, Growth, or Authority — and what the first 90 days would look like for your firm.

[email protected]Soft sales · We won't chase you for a yes.